Google AdSense is a pay-per-click (PPC) program that can give you advertising revenue from each page on your website with a minimal investment in time and no additional resources.
AdSense delivers relevant ads that are targeted to the content people find on your site.
In many advertising networks and websites, including AdSense, the advertiser is charged for advertising their ad only when a user clicks on their ad. How much they pay (for that click) is called their Cost Per Click or CPC.
Here you will find some simple and effective AdSense tips that will increase your revenue. If you haven't already joined AdSense program, you should sign up first.
Now it's time to show you some tips and tricks that will optimize your AdSense ads.
Top 15 AdSense tips
AdSense Tip #1: Find your keywords
Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).
AdSense Tip #2: Improve your keywords
Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.
AdSense Tip #3: Keep your website focused on a theme
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.
AdSense Tip #4: Write a new page every day
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.
AdSense Tip #5: Choose the right AdSense format
Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:
1. 336x280 large rectangle
2. 300x250 medium rectangle
3. 160x600 wide skyscraper
Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.
More AdSense Tips
Wednesday, November 5, 2008
AdSense tips (part 2)
In part one of the AdSense tips you found out how to improve your keywords and how to build theme-based content.
* AdSense Tip #1: Your keywords are important
* AdSense Tip #2: Improve your keywords
* AdSense Tip #3: Keep your website focused on a theme
* AdSense Tip #4: Write a new page every day
* AdSense Tip #5: Choose the right AdSense format
The next AdSense tips will show you the importance of positioning the ads and how to increase your revenue by adding multiple AdSense units.
AdSense Tip #6: Color tips
When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.
Create a custom AdSense palette:
* border color = background color of your web site
* background color = background color of your web site
* link color = blue, color of your links
* url color = black, #999999
* text color = black, #333333, color of your main content
You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.
AdSense Tip #7: Position tips
Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.
Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.
If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they want more resources.
AdSense Tip #8: Increase the number of ads, but not too much
If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.
Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.
AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the AdSense for Search settings, you won't lose your visitors.
AdSense Tip #9: Preview Google ads
You can find out what ads will be served by Google AdSense if you install Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this AdSense tool to see what ads see your visitors from France, Germany or other countries.
There may be no Google AdSense ads available for your webpage, so Googlw will display Public Service Ads. You can hide them using alternate colors or images. Make sure you include the image in a simple html file as a link (use target="_top"). The image size should be the same as the dimension of AdSense units. In the alternate url box, enter the absolute url of the html file.
Read more about alternate ads.
AdSense Tip #10: What not to do
* Don't click on your own ads
* Don't ask others to click on your Google ads
* Don't manually change AdSense code
* Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
* Don't employ cloaking, hidden text or farm links
* Don't use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)
* AdSense Tip #1: Your keywords are important
* AdSense Tip #2: Improve your keywords
* AdSense Tip #3: Keep your website focused on a theme
* AdSense Tip #4: Write a new page every day
* AdSense Tip #5: Choose the right AdSense format
The next AdSense tips will show you the importance of positioning the ads and how to increase your revenue by adding multiple AdSense units.
AdSense Tip #6: Color tips
When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.
Create a custom AdSense palette:
* border color = background color of your web site
* background color = background color of your web site
* link color = blue, color of your links
* url color = black, #999999
* text color = black, #333333, color of your main content
You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.
AdSense Tip #7: Position tips
Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.
Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.
If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they want more resources.
AdSense Tip #8: Increase the number of ads, but not too much
If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.
Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.
AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the AdSense for Search settings, you won't lose your visitors.
AdSense Tip #9: Preview Google ads
You can find out what ads will be served by Google AdSense if you install Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this AdSense tool to see what ads see your visitors from France, Germany or other countries.
There may be no Google AdSense ads available for your webpage, so Googlw will display Public Service Ads. You can hide them using alternate colors or images. Make sure you include the image in a simple html file as a link (use target="_top"). The image size should be the same as the dimension of AdSense units. In the alternate url box, enter the absolute url of the html file.
Read more about alternate ads.
AdSense Tip #10: What not to do
* Don't click on your own ads
* Don't ask others to click on your Google ads
* Don't manually change AdSense code
* Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
* Don't employ cloaking, hidden text or farm links
* Don't use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)
AdSense tips (part 3)
In part one of the AdSense tips you found out how to improve your keywords and how to build theme-based content.
Then we showed you the importance of positioning the ads and how to increase your revenue by adding multiple AdSense units.
AdSense Tip #11: Show images above or next to your ads
Placing images above AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don't show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.
AdSense Tip #12: Use section targeting
Use section targeting to emphasize some content in your page. On your site, place this code where you want to emphasize.
Content you want to emphasize.
If you want some content to be ignored, use
AdSense Tip #13: Alternate the colors of your ads
AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put AdSense ads on pages that receive many impressions from the same visitors (for example forums) to reduce ad blindness. For example:
google_color_border = ["628098","628098","000000","000000"];
google_color_link = ["000000","BBB90C","BBB90C","628098"];
google_color_url = ["000000","628098","000000","000000"];
google_color_text = ["628098","628098","000000","000000"];
AdSense Tip #14: Your Google ads should be visible
Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table, give sufficient breathing room, i.e. proper cell padding and cell spacing to make the ads stand out from the rest of your content.
AdSense Tip #15: Use AdSense channels
You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best. Instead of buying an AdSense tracker, you can enter the most important pages in your site and see how they are doing. Create up to 200 channels for AdSense.
AdSense channel
Let's recap our AdSense tips
* create interesting to read pages, focused on a theme
* integrate AdSense in your layout
* put yourself in the shoes of your visitors and experiment with the ads
Official Google AdSense tips
Google AdSense policies
Google AdSense official tips
Google AdSense support
Google AdSense Blog
Then we showed you the importance of positioning the ads and how to increase your revenue by adding multiple AdSense units.
AdSense Tip #11: Show images above or next to your ads
Placing images above AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don't show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.
AdSense Tip #12: Use section targeting
Use section targeting to emphasize some content in your page. On your site, place this code where you want to emphasize.
Content you want to emphasize.
If you want some content to be ignored, use
AdSense Tip #13: Alternate the colors of your ads
AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put AdSense ads on pages that receive many impressions from the same visitors (for example forums) to reduce ad blindness. For example:
google_color_border = ["628098","628098","000000","000000"];
google_color_link = ["000000","BBB90C","BBB90C","628098"];
google_color_url = ["000000","628098","000000","000000"];
google_color_text = ["628098","628098","000000","000000"];
AdSense Tip #14: Your Google ads should be visible
Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table, give sufficient breathing room, i.e. proper cell padding and cell spacing to make the ads stand out from the rest of your content.
AdSense Tip #15: Use AdSense channels
You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best. Instead of buying an AdSense tracker, you can enter the most important pages in your site and see how they are doing. Create up to 200 channels for AdSense.
AdSense channel
Let's recap our AdSense tips
* create interesting to read pages, focused on a theme
* integrate AdSense in your layout
* put yourself in the shoes of your visitors and experiment with the ads
Official Google AdSense tips
Adsense Tips
Google AdSense program began in March 2003 when Google introduced its own "automated content-targeted ads." The effectiveness of their advertising system as content targeted was challenged by Applied Semantics, which at that time owned the AdSense technology.
Applied Semantics was started in 1998 (its name was Oingo at that time) by Adam Weissman and Gil Elbaz, with an interest in making computers more "human-literate". They worked to build a new architecture using their expertise in scalable information systems design, database applications development, software engineering, and natural language processing (NLP). Together with a team of linguists and software engineers, they developed the company's patented technology, CIRCA, which serves as the common platform for all Applied Semantics' products.
Google eventually bought Applied Semantics in April 2003, making it the owner of the AdSense technology as well as its CIRCA technology (Conceptual Information Retrieval and Communication Architecture) which AdSense is built on.
The CIRCA ontology is based on a language independent, scalable ontology consisting of millions of words along with what the words mean, how the words are related conceptually to other meanings. Ontologies are commonly used in artificial intelligence and knowledge representation to define a hierarchical data structure containing all the relevant entities and their relationships and rules.
* Synonymy/antonymy ("good" is an antonym of "bad")
* Similarity ("gluttonous" is similar to "greedy")
* Hypernymy (is a kind of / has kind) ("horse" has kind "Arabian")
* Membership ("commissioner" is a member of "commission")
* Metonymy (whole/part relations) ("motor vehicle" has part "clutch pedal")
* Substance (e.g. "lumber" has substance "wood")
* Product (e.g. "Microsoft Corporation" produces "Microsoft Access")
* Attribute ("past", "preceding" are attributes of "timing")
* Causation (e.g. travel causes displacement/motion)
* Entailment (e.g. buying entails paying)
* Lateral bonds (concepts closely related to one another, e.g. "dog" and "dog collar")
A typical example is the word Java, which has a number of meanings, including a synonym for coffee, an Indonesian island and a computer programming language.
In the case of a word like Ford, however, the system has to rank the relationships generated. Ford is a car manufacturer as well as a company. The concept "car manufacturer" is more specific than company, so it would receive a stronger value. This entire scheme of how concepts relate is called an ontology and forms the core of most linguistics engines produced today.
What makes CIRCA ontology a very clever choice for web advertising?
* CIRCA ontology understands and extracts key themes of a page
* CIRCA discerns ambiguous terms
* CIRCA uses the context and delivers relevant keywords
Read how to improve your earnings in AdSense tips.
Applied Semantics was started in 1998 (its name was Oingo at that time) by Adam Weissman and Gil Elbaz, with an interest in making computers more "human-literate". They worked to build a new architecture using their expertise in scalable information systems design, database applications development, software engineering, and natural language processing (NLP). Together with a team of linguists and software engineers, they developed the company's patented technology, CIRCA, which serves as the common platform for all Applied Semantics' products.
Google eventually bought Applied Semantics in April 2003, making it the owner of the AdSense technology as well as its CIRCA technology (Conceptual Information Retrieval and Communication Architecture) which AdSense is built on.
The CIRCA ontology is based on a language independent, scalable ontology consisting of millions of words along with what the words mean, how the words are related conceptually to other meanings. Ontologies are commonly used in artificial intelligence and knowledge representation to define a hierarchical data structure containing all the relevant entities and their relationships and rules.
* Synonymy/antonymy ("good" is an antonym of "bad")
* Similarity ("gluttonous" is similar to "greedy")
* Hypernymy (is a kind of / has kind) ("horse" has kind "Arabian")
* Membership ("commissioner" is a member of "commission")
* Metonymy (whole/part relations) ("motor vehicle" has part "clutch pedal")
* Substance (e.g. "lumber" has substance "wood")
* Product (e.g. "Microsoft Corporation" produces "Microsoft Access")
* Attribute ("past", "preceding" are attributes of "timing")
* Causation (e.g. travel causes displacement/motion)
* Entailment (e.g. buying entails paying)
* Lateral bonds (concepts closely related to one another, e.g. "dog" and "dog collar")
A typical example is the word Java, which has a number of meanings, including a synonym for coffee, an Indonesian island and a computer programming language.
In the case of a word like Ford, however, the system has to rank the relationships generated. Ford is a car manufacturer as well as a company. The concept "car manufacturer" is more specific than company, so it would receive a stronger value. This entire scheme of how concepts relate is called an ontology and forms the core of most linguistics engines produced today.
What makes CIRCA ontology a very clever choice for web advertising?
* CIRCA ontology understands and extracts key themes of a page
* CIRCA discerns ambiguous terms
* CIRCA uses the context and delivers relevant keywords
Read how to improve your earnings in AdSense tips.
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